Bentodent's USP lies in its 100% natural ideology which gives its thinktank the thrust to innovate and come out with unique and ground-breaking solutions. Bentodent is formed by a group of visionary dentists who are all out to change the way the world looks at oral care. Bentodent Activated Charcoal Toothpaste is a Completely Natural Toothpaste made without any chemicals that helps remove plaque and fights bad breath with brushing. The Main Ingredient Bentonite Clay along with Activated Charcoal helps to Cleanse, pull stains from the pores of the teeth, helps in whitening, and has powerful detoxifying properties that are proven safe and meet the highest natural oral care standards Bentodent toothpaste is Fluoride Free, SLS Free, Gluten-Free, Vegan, NON-GMO, Cruelty-Free, and not tested on animals.