Vegan, Australian brand, Lightweight, Hydrating Full-Coverage Concealer Step into your Alter Ego with a concealer that’s more than makeup, it’s a confidence boost in a tube. Created by a professional makeup artist for real life, the Alter Ego Concealer hides dark circles, reduces redness, smooths skin texture, and keeps your complexion hydrated, all while looking natural and seamless. The lightweight, breathable formula blends effortlessly into the skin and wears like a second skin, delivering real, buildable coverage that lasts all day. It’s designed to brighten and even out your complexion without creasing or caking, so you look refreshed, awake, and confident. Why You’ll Love It * Covers dark circles, redness, and imperfections * Hydrating, smoothing, and crease-resistant formula * Lightweight, breathable, and buildable coverage * Developed by makeup artists for professional results * Available in 10 flexible, easy-to-match shades How to Use Apply a few small dots to the darkest areas under the eyes and on any blemishes you want to cover. Blend gently with a concealer brush, sponge, or your fingertips. Build coverage as needed for a natural or full-coverage finish. Pro Tip For a lifted, refreshed look, apply a small amount from the inner corner of the eye toward the outer edge of the brow and blend upward and outward. Shade Guide 1- Fairest & Light 2A. Light Medium 2- Medium 3- Medium Tan 4- Medium Olive 5- Tan 6- Rich Tan 7- Neutral Caramel 8- Warm Caramel 9- Deep Neutral 10- Deep Rich For a brightening effect, identify your skin tone from our colour chart and choose a shade lighter. For example, I’m an olive skin tone but to brighten the eye area I’m a shade 3 in concealer.