The unmistakable geometric patterns of the Fair Isle jumper have become a symbol of British culture and has long been a favourite of the Royal Family dating back to the 1920s. The Soho is our most technically advanced jumper due to the complex knitting techniques required for the seamless yoke pattern. Geelong - Soho - Nutmeg * 100% Geelong Lambswool * Designed by us in the UK * Made by us in the UK * Linked by hand Soho Soho, located in London’s West End, is a vibrant and eclectic neighbourhood known for its mix of entertainment, nightlife, and creative industries. Historically a hub for artists, musicians, and writers, Soho has evolved into a diverse cultural hotspot.