Our story begins in 1919. That’s when the world was introduced to what you now know as the Hostess CupCake. It’s perhaps the first and most significant moment in the history of snack cakes. Just ask your great grandpappy. He was there. Six years later, Continental Baking wanted to add a line of cakes to sell alongside a hot little item they were making called Wonder bread. This new line of sweet treats became known as Hostess. And a brand was born. Continental hit the sponge cake gold mine in 1930 when Jimmy Dewar invented Twinkies. At two for a nickel, popularity skyrocketed and it soon became Hostess’ best-selling snack cake. Twinkies have since become an American icon.