There are over 300 species of mosquito in the USA today and different species of mosquito are attracted by different things. The Ambush Mosquito Trap simultaneously uses 6 separate attractants to attract many different species of mosquito. Each trap includes an individual Ambush Lure (packaged separately) which has an effective life of 30 days - Increase sales in the garden & outdoor category without cannibalising existing sales - Converts existing customers to a new product category - Listing on Ambush retail partners page drives new customers to retail stores - Ambush brand marketing programs drive customers to retail stores - Replenishment drives returning customers