About Souf

SOÜF is an ethically crafted accessories label defined by the twin poles of contemporary design and heritage. Reclaimed, century-old wood sourced from pillars that once upheld colonial Salvadoran homes coalesce with brushed metals and semi-precious Brazilian stones in modern, geometric handbags that serve as a conduit to the past. Informed by founder and creative director Sofia Avila’s childhood in El Salvador and travels to Europe and beyond, the collection expresses a grounded, yet worldly notion of elegance. In 2006, after completing a jewelry design course at Alchimia University in Florence, Italy, Avila relocated to Barcelona where she earned a degree in Art Direction & Advertising at the Istituto Europeo di Design. Upon returning to El Salvador in 2009, Avila began designing jewelry. Through this practice, the San Salvador-native discovered her proclivity for design. Shortly after, Avila moved to New York City where she attended the Parsons School of Design, graduating in 2014 with a degree in fashion design. Post Parsons, Avila worked for the likes of Rosie Assoulin and Elie Tahari. In 2015, propelled by the desire to venture out on her own, Avila returned home and launched SOÜF.Read their story