About From Rosalie

ABOUT THE BRAND: From Rosalie is an independent Australian brand creating cheerful, design-led greeting cards and heartfelt children’s books. Each piece is thoughtfully illustrated to feel bold, playful, and a little bit special…the kind of designs people pick up, smile at, and don’t want to put back down. All products are created slowly and intentionally, printed in small batches (never mass-made), with a strong focus on quality materials and meaningful design. From Rosalie is known for vibrant colour, cheeky humour, and non-seasonal wording - making the range easy to stock and loved all year round. ABOUT THE MAKER: From Rosalie is created by Rosalie Shaw, an author, illustrator, certified pun enthusiast, and flight attendant. Balancing life between the skies and the studio, many designs begin mid-flight or on the go, inspired by small moments, fleeting ideas, and the occasional unhinged thought. All illustrations are digitally hand-drawn by Rosalie in her Sydney studio (or wherever she happens to be), then printed on eco-friendly recycled paper. Every design is crafted to spark joy, stir hearts, and occasionally cause a happy tear or two.Read their story