About Elty

Meet Elty™ – Where Happy Daily Habits Begin :) At Elty Oral Care, we believe brushing teeth should be a joyful ritual, not a daily battle. That’s why we created a range of dentist-approved, fluoride-free oral care products designed with both kids and families in mind—gentle, safe, and packed in recycled, recyclable and refillable format. Born from a collaboration of dentists, UK Lab, herbalists, and parents, Elty was crafted over two years with a simple mission: make oral care fuss free, effective, with cleaner formulas and kinder to the environment. From our best-selling Pine Tree Toothpaste to deliciously unique flavours like Chocolate Milkshake, each formula is powered by natural ingredients, free from harsh chemicals, and enriched with soothing botanicals and gentle whiteners. Think: healthy smiles without the nasties. And because good habits start young, we created Elty the Stuffed Toy—a soft, huggable brushing buddy who brings warmth, encouragement, and a little magic to kids' routine. Elty’s also the star of Elty & Friends, our animated world that turns self-care into storytelling. We’re not just another oral care brand. We’re making wellness feel good, look good, and do good. Thoughtfully designed. Sustainably made. Loved by kids. Trusted by parents. Used by many. Elty Oral Care—Brushing just got elevated. Read their story