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The story of LNDV, La Nuova Dolce Vita, was born from a personal need of Giuseppe Benedetto and Alessandro Mura, two digital entrepreneurs who, not finding the perfect underwear, decided to create it themselves. LNDV is dedicated to all men looking for a high quality made in Italy product. With LNDV, you buy the Excellence of true Italian Craftsmanship, which satisfies even the most demanding customers. The spirit of LNDV is based on the strong need to create products with minimal lines, with natural materials of the highest quality, offering high standards of performance, specifically designed for the daily well-being of contemporary man. LNDV products are the result of a short, controlled supply chain, with priceless value derived from artisanal knowledge passed down from generation to generation. By supporting traditional manufacturing and promoting local craftsmanship, our brand embraces a choice of ethical and environmental sustainability, drastically reducing consumption and waste typical of fast fashion.
The story of LNDV, La Nuova Dolce Vita, was born from a personal need of Giuseppe Benedetto and Alessandro Mura, two digital entrepreneurs who, not finding the perfect underwear, decided to create it themselves. LNDV is dedicated to all men looking for a high quality made in Italy product. With LNDV, you buy the Excellence of true Italian Craftsmanship, which satisfies even the most demanding customers. The spirit of LNDV is based on the strong need to create products with minimal lines, with natural materials of the highest quality, offering high standards of performance, specifically designed for the daily well-being of contemporary man. LNDV products are the result of a short, controlled supply chain, with priceless value derived from artisanal knowledge passed down from generation to generation. By supporting traditional manufacturing and promoting local craftsmanship, our brand embraces a choice of ethical and environmental sustainability, drastically reducing consumption and waste typical of fast fashion.