About Ohana the Label

Ohana the Label emerged from the visionary minds of Cam and Reuben, two fitness enthusiasts whose paths crossed in the pursuit of a shared dream. Fueled by a passion for fitness and a keen eye for fashion, they embarked on a mission to redefine the standards of activewear. Their goal was clear: to create a line of apparel that is as functional as it is fashionable, designed not just to meet the demands of athletes but to exceed them. Cam and Reuben understood that the journey to achieving one's fitness goals is deeply personal and often challenging. They believed that everyone's path to peak performance should be supported by gear that inspires confidence and enhances capability. This belief became the foundation of Ohana the Label. Drawing inspiration from the Hawaiian word 'Ohana', meaning family, the brand embodies a sense of inclusivity and community. It stands as a testament to the belief that together, we can achieve more, pushing each other to reach new heights. As Ohana the Label continues to grow, Cam and Reuben remain committed to their vision of delivering excellence in every piece they create. They are constantly innovating, seeking feedback from their community, and pushing the boundaries of what activewear can be. For them, it's not just about creating clothes; it's about crafting experiences that enhance and celebrate the athlete in everyone.Read their story