About Freedom Underwear

Freedom Underwear are the creators of the world’s most comfortable D+ underwear. We started with our best-selling Freedom Bra and are on a mission to challenge the outdated lingerie market and establish ourselves as a modern underwear brand that speaks to real women. For too long, women have wanted to rip their bra off at the end of the day. This discomfort is worse for D+ women, who continue to be underserved and underrepresented in the underwear industry. With the average UK bra size a 36DD, supply isn’t equalling demand. That’s why we developed the Freedom Bra — a bra with superior shape, unrivalled support, and wonderfully wire-free. We’ve already sold out twice, have more than doubled our size range and developed several new products due to such popular demand. As a brand, we want to challenge the stagnant lingerie industry with our body positive messaging, representing real women, and innovative products. Ultimately, our mission is to empower women to feel comfortable in what they wear, how they look, and who they are. We’re just starting with a bra…Read their story