About Alfie Est. 2011

Alfie, hatched back in 2011, bursts onto the scene like a rainbow-poppin' party popper, set to give the world of kids' fashion a fair dinkum shake-up! We're not your run-of-the-mill label – we're a ripper, retro Aussie brand that is proud on our unique designs, made for cool kids. Our game plan? To sprinkle around oodles of joy, bucketloads of coolness, and a truckload of fun into the lives of kids everywhere!Read their story