About How Lovely

We’re Lucy & Tori, two sisters and co-founders of How Lovely - a greeting card brand based in Melbourne, Australia. Growing up, our mum had a card for every occasion tucked away in the ‘present cupboard’ - a little stash of gifts, ribbons and wrapping paper ready for any celebration. We loved the thoughtfulness in that ritual, and wanted to bring it back in a way that feels modern, fun and low-fuss. And that’s where How Lovely started. A little nostalgia, and a lot of heart. How Lovely believes in the power of the written word to celebrate life's moments - big or small. Read their story