About Folds

At Folds, we’re obsessed with one thing: the folded potato chip. It’s the best chip in the bag. It’s what you dig for and the one you savor. But here’s the twist - that folded chip is often seen as a reject by manufacturers. It’s the one that doesn’t fit the mold, the shape, or the standard. The story of Folds started with a simple question, “What if there was a chip brand dedicated to the folded chip?” This soon became a full-fledged mission to bring the folded chip to every bag and every snack lover. We believe that everyone deserves to enjoy the best chip in the bag, and while not every chip is folded (we are shape inclusive and still have some flats), we can guarantee delicious, crunchy chips. We’re not here to make perfectly folded chips. We’re here to make the best chips. And sometimes, that means embracing the beauty of the fold and the learning curves that come with doing it all ourselves.Read their story