About The Play Way

We are a dedicated team of child development experts, educators, therapists, mums, and creatives, focused on helping parents integrate play into daily life for a fulfilling, joyful experience. We inspire and empower your parenting through carefully curated products, promoting a practical, playful, and evidence-based approach to your child's play. Understanding the demands on parents, we simplify access to trusted information by offering fun, effective developmental toys to support you on your parenting journey.Read their story