About Helm London

Founded in 2018 by Carl Tomkinson and Olivia Watson, Helm London is a creator of luxury, vegan home and body fragrance products — including candles, diffusers, room mists, soaps, bath salts, and hand and body care. Every item is crafted with sustainable and ethically sourced ingredients, designed to elevate everyday moments through scent and simplicity. At our core, we believe that a fulfilling life is built on balance and intention. Our minimalist designs complement any space, allowing our fragrances and materials to take centre stage. From hand-poured soy candles with cotton wicks to naturally blended lotions and washes, every product reflects our commitment to quality, sustainability, and timeless design. We are proud to be a cruelty-free brand that champions eco-friendly practices across our entire range, ensuring that luxury and responsibility can coexist beautifully. Each scent is meticulously hand-blended and tested in small batches to maintain the highest standards of craftsmanship. Helm London has been featured in publications including Vanity Fair, World of Interiors, Brides, GQ, The Independent, The Sunday Telegraph, House & Garden, Glamour, WIRED, You Magazine, and Tatler, and has collaborated with brands such as Max Mara, World of Interiors, Elle Magazine, Harper’s Bazaar, and Global. At Helm London, our mission is simple — to create beautifully designed, ethically made products that bring calm, clarity, and comfort to every space and routine. Read their story