About Ivy

Ivy's organic cotton womenswear range was born from the frustration (as a fashion buyer & consumer) with the cut, quality and sustainability of what was on the market. A lifelong t-shirt-and-jeans wearer, Ivy's founder, Sally, came to value the humble tee even more after her first child's birth in 2016. No matter how hard she looked, Sally couldn’t find a brand that ticked all the boxes. Surely it shouldn’t be that hard to make high-quality, sustainably made t-shirts without fussy detailing, shrinking, distortion or pilling after a few wears? Sally thought if she felt like this surely other women must too, so put her fashion experience to use to create the t-shirts she’d been searching for. The range has now evolved from just t-shirts into sweatshirts, dresses, skirts and joggers. Our curated range of women’s organic cotton staples is guided by three principles: 1. Made Right 2. Worn Often 3. Loved Longer What began as Sally's personal wardrobe solution has resonated with many women seeking good quality, flattering & comfortable clothes. Ivy's grown a hugely loyal customer base & community who appreciate our quality, our service, and who feel seen in their needs for exceptionally made, everyday clothing. Over the 8 years of Ivy, we’ve helped over 25,000 women to feel good about the clothes they wear. With an average 4.97 star rating, showing that what started as a personal fix is now delivering style, comfort, and everyday confidence to thousands of women.Read their story