About You Deserve It

Our Story – You Deserve It You Deserve It was born in 2021 out of a simple but powerful belief. That every community deserves a place filled with joy, sweetness, and connection. When our local lolly shop was at risk of closing, a mum of four couldn’t imagine the town without it. It wasn’t just about lollies. It was about the memories, the after-school treats, the weekend family stops, and the magic of being a kid. Determined to keep that experience alive not only for her own children but for all the children (and grown-ups!) in the community, she took a leap of faith. And from that leap, You Deserve It was created. What started as a small lolly shop has grown into a vibrant destination that continues to evolve. We’ve expanded into a bigger store and now offer so much more than sweets. From scoop and soft serve ice cream to rolled ice cream, from the largest pick-n-mix wall in the region to our in-house freeze-dried candy, every corner of the store is designed to surprise and delight. Add in our range of popular drinks and unique treats, and You Deserve It has become more than a shop. It’s an experience, built for the community, by the community. Read their story