About Numa Foods

Numa makes naturally healthier taffy and peanut candies inspired by traditional Asian recipes. We are the first Asian-American candy brand, drawing from heritage to inspire more functional candies. Our candies contain 40% less sugar and 200% more protein than the standard candy bar without sacrificing taste and we prioritize real and simple ingredients. Numa means daughter and mother in Chinese as the company was founded and scaled by a daughter-mother duo from their home kitchen to a dedicated facility in PA and continues to honor the founding values of health, family, and heritage. Since launching in 2018, the company has grown 150% YoY, garnered 2500+ reviews on Amazon, and been featured in PopSugar, Women’s Health Magazine, and CNBC News. Numa was one of Mindy Kaling’s top product picks 2021 and ranked top 10 best healthy candies by certified RD’s of Women’s Health Magazine. Numa is proudly women and minority owned and family operated.Read their story