About Lift Down

Lift Down was founded by two brothers with a simple idea: headwear should be timeless, high-quality, and full of color. What started as a small passion project quickly grew into a brand dedicated to reimagining the everyday cap. We design caps that combine comfort, durability, and a thoughtful use of color to create pieces that stand out without relying on heavy logos or trends. Each style is crafted to be versatile and easy to wear, whether it’s for your daily routine, a weekend away, or an active day outdoors. At Lift Down, we believe your cap should express who you are, not advertise for someone else. That’s why every piece we make is unbranded, carefully made, and built to last. Our mission is simple: to help people express themselves with confidence through headwear that blends quality, style, and individuality.Read their story