About Pure Light Botanical Beauty

Welcome to Pure Light Botanical Beauty, where clean, sustainable, and nourishing cosmetics meet holistic wellness. Our mission is to enhance natural radiance while caring for the planet. My journey began with a love for botanical ingredients and the artistry of fashion and makeup. Inspired by my mother’s garden and ancient beauty rituals, I envisioned products that blend nature with innovation. At twenty, I reimagined that dream, naming the brand after my own name (Caitlin), which means “Pure Light” in Irish-Gaelic. “Botanical Beauty” reflects our dedication to using the finest plant-based ingredients, long celebrated for their restorative qualities. Our Nourishing Cosmetics are enriched with antioxidant-rich botanicals designed to support skin’s resilience, vitality, and luminosity—without fragrances, artificial preservatives, or endocrine disruptors. Sustainability is woven into every step, from reusable bamboo lipstick tubes to glass containers and ethically sourced materials, cutting plastic waste by more than 70%. My own experience with eczema at seventeen sparked a deep dive into natural healing, leading to the creation of our first Nourishing Lipstick in 2022 and the brand’s debut in 2023. Today, Pure Light continues to expand, offering clean cosmetics alongside beauty, wellness, and lifestyle coaching—helping women embrace timeless beauty through a holistic approach to health and self-care. With love, Caitlin Grey FounderRead their story