About sophupshop

sophupshop is an online shop that explores Caribbean and diasporic culture by melding language, imagery, humour and quirk to produce an array of whimsical goods & amusements. In Jamaican culture, to 'big up yourself ' is a form of self encouragement and praise. 'soph (sawf) up' is about softness — finding comfort in self and giving yourself permission to smile. Too often many of us navigate life constantly having to prove ourselves. We see you and we've made this soph landing just for you. We're glad you've made it here, community. Read their story