About VITAMAN

Breaking the status quo. Defining modern men’s grooming. VITAMAN was never created to follow trends. It was built to lead them. Founded in Sydney in 1999, VITAMAN emerged at a time when men’s skincare was virtually nonexistent in Australia. While the industry largely overlooked men, founder and formulator Clare Castles saw what others did not: a fundamental shift in how men would approach skin health, wellbeing, and self care. An experienced Beauty Therapist, international skincare lecturer, and former salon owner, Clare combined clinical expertise with extensive research and a deep respect for Australian native botanicals and indigenous biochemistry. The result was a new standard in men’s grooming. Purposeful, effective, and uncompromising. More than 26 years on, VITAMAN is a globally respected grooming brand for men, and increasingly women, trusted by professionals, retailers, hotels, spas, and customers worldwide. Its philosophy remains unchanged. Clean formulations, high performance, and products designed for real life. Made in Australia. Powered by nature. Backed by science. As VITAMAN enters its next chapter, Founder and Inventor Clare Castles & Global CEO Michael Gebran are guiding the brand through an era of global expansion, while protecting what made it iconic. Authenticity, integrity, Australian provenance, and category defining products. This is not a reinvention. It is the evolution of a brand that helped build the category and continues to shape it's futureRead their story