MOOMIN, created by Finnish illustrator Tove Jansson, brings the whimsical world of Moominvalley to life with its enchanting stories and illustrations. Defying societal norms and living openly as a lesbian, Jansson crafted tales of Moomintroll and his friends—Snufkin, Little My, and Snorkmaiden—that celebrate individuality, resilience, and embracing life’s uncertainties with courage and optimism. The MOOMIN recycled tote bags embody these values, resonating with anyone who cherishes creativity and bravery. © Moomin Characters ™