About Shiftr for Nature

We are there for outdoor athletes with a heart for nature. 100% of the profit goes entirely to nature projects, since we were founded as a foundation. Our clothes will be your favorite casual wear. Simply because they are the most comfortable t-shirts, hoodies and sweatpants. Organic, responsible and fair clothing. That feels good. You buy a t-shirt, we plant trees for it. And that just feels really good! Our mission: The Shiftr for Nature Foundation aims to raise awareness for nature, especially among outdoor athletes, in order to protect and restore our natural environment. We achieve this by setting up (and financing) our own nature restoration and conservation projects and by financially supporting other charities, as long as they pursue the same goal, preferably in cooperation. The financial resources for this are generated by the income of a clothing brand that is wholly owned by the foundation. To do this, our clothing brand must operate as cost-efficiently as possible in order to achieve the maximum return for the goal; we do this without compensation or salary. In addition to the proceeds, brand awareness and visibility for the foundation and its purpose are an important pillar for Shiftr. After all, it starts with awareness that needs to be spread as widely as possible!Read their story