Om Pond

Pond is driven by the emerging urban dipping culture, and the vibrant world of urban swimming happening in progressive cities around the globe. We believe that swimming in the ocean should not be limited to palm-fringed beaches or confined to the summer months. Nor do we believe in norms and traditions when it comes to swimwear fashion.  Pond is born out of a new generation of urbanites who embrace the joy and freedom of swimming in the city, year-round. Our design approach combines Scandinavian simplicity with urban aesthetics, tailored for modern, confident city dwellers who seek not only fashionable but also functional and durable pieces for their active wardrobe. All our items are designed in Copenhagen and crafted with premium recycled materials in Portugal. We are passionate about responsible production practices, and carefully manage our production in small batches to prevent overproduction and to lower our overall impact. See you in the pond. Læs deres historie