About Safa Argan

A labor of love. A celebration of heritage. A gift to share. In 2009, founder Reda Benkirane set out to combine the timeless virtues of Argan oil from his native Morocco with the growing clean beauty movement in the U.S. Inspired by the natural power of Argan oil, Reda, now based in San Diego, created a line of products to showcase its incredible benefits and bring this wondrous oil to the forefront of the beauty industry. The result? SAFA ARGAN. “Safa” translates to the English word “purity,” a characteristic we extend throughout our collection of expertly crafted formulas. Each formula showcases the beauty and power of pure Argan oil. One of our core principles is to honor the power and importance of community. Our Argan oil is proudly produced solely by a women’s cooperative, which shares the profits among Moroccan women of the Berber tribe. These profits provide healthcare and education, empowering the local women and supporting the community as a whole. Partnering with SAFA ARGAN means aligning with a brand rooted in purity, sustainability, community, and social responsibility. Our luxurious formulas offer your customers a unique beauty experience that elevates both their self-care routine and their global impact. Read their story