About The DMC Group

The DMC Group represents some of the world’s best known and most celebrated needlecraft brands, combining an illustrious heritage in yarn and thread innovation with contemporary design to inspire and engage makers of all abilities and budgets. Based on extensive consumer research, DMC kit collections offer easy ways to try a new hobby or enjoy a favourite pastime. Each kit contains all of the materials and craft tools needed, with easy-to-follow instructions and how to videos, to guarantee a successful project. Select the kit themes, techniques and projects that align best with your customers to take your share of the buoyant needlecraft market. DMC Mindful Making: Designed to Relax, Unwind And Calm Your Mind, these kits are the answer to consumer research indicating that new crafters are looking for ways to balance busy lives with mindful activities. DMC Gift of Stitch: Our consumer survey supports our belief that a handmade gift means so much more and we created these beautiful, achievable Gift of Stitch projects to Make to Gift or Gift to Make. Sirdar Kith & Kin: Bursting with joyous colour, Let’s Start A Colourful Journey Together is a friendly invitation to learn skills no longer passed from generation to generation and join our vibrant knit and crochet community. Rowan Knitting Kits: Featuring globally renowned designers and the premium natural fibres that are the hallmark of this esteemed knitting brand, each Kit contains a project to be treasured forever.Read their story