About Pareva Beauty

Parëva™ Beauty is an independent, female scientist-founded and clinically crafted™ skincare brand redefining skin longevity with good science, radical transparency and joy. Parëva™ Beauty was founded in 2024 by Smitha Rao - a mother, wife, scientist and accomplished executive who has worked with more than 15 brands across skincare, haircare and supplement categories and created more than 200 products during her nearly 20 year career. All Parëva™ Beauty products are powered by world exclusive, proprietary technology, Molecur 3™ - a Nobel-inspired, non-GMO plant-stem cell innovation supporting exosomes and NAD+ and is clinically proven to improve the appearance of aging by up to eight years. The F(Actuals)™ are Parëva™ Beauty’s radically transparent product label designs that thoroughly explain the product ingredients and how they work. In an industry that has hidden behind a shroud of mystery, with “miracle” ingredients and exaggerated claims falling far short of promises made, Parëva™ Beauty is reclaiming science as being ‘on our side’ in the beauty industry. Joy is at the heart of Parëva™ Beauty's brand identity. Every element, from the luxurious packaging to the authentic images of skin and real before & afters, is thoughtfully designed to inspire joy and self-love. With remarkable results from recent clinical trials, Parëva™ Beauty’s three-step product line includes C35.5™ Firming Glow Serum, COLL20™ Gel Cream Moisturizer, and RH5.5™ Hydrabond Primer.Read their story