About Lo easywear

Our brand began with three little girls who became best friends on their very first day of school at just 3 years old. These girls, our own daughters, brought us together and inspired the birth of Lo. They have the power to shape our brand's future, which is why we named it Lo, derived from "loved one," representing its core essence. We believe all children deserve stylish and comfortable clothing. Our designs are mostly unisex, allowing kids aged 4 to 12 to express their unique style through mix and match options. Our swimwear line includes bikinis, one-piece swimsuits, rashguards, shorts, and boxers—all UPF50+ certified for maximum sun protection. We carefully design exclusive patterns that carry a meaningful message. In our easywear concept, we create a fun and comfortable style that accompanies kids on their journey. We prioritize environmentally conscious production, using recycled threads for all our fabrics. Skilled Turkish artisans in a small town in southern Turkey handweave these fabrics. Lo is a brand built with awareness, care, joy, and love. Explore and enjoy our collection.Read their story