About Back to Basics

At Back to Basics, we believe toxic chemicals have no place in, on, or around our bodies. That is why we have dedicated ourselves to offering better, safer, more effective solutions to your everyday essentials. Our founder Ashleigh Frager’s experience as a wellness expert and homeopath uncovered the truth behind the toxic ingredients in conventional products and the astonishing impact that they have on our health. Her research and experience informs our brand’s commitment to creating clean products with the safest and most effective ingredients. Ashleigh discovered a deep-seated passion for wellness after experiencing a critical health crisis that was ultimately linked to environmental toxin exposure. This experience and journey to recovery inspired her to receive a doctorate-level education in homeopathy and run a leading homeopathic practice. In working with clients, Ashleigh found that the toxic chemicals in commonplace consumer products were consistently the root cause of their conditions and diseases. She successfully helped relieve their health issues by coaching them to eliminate toxins. With a desire to educate and help people beyond her practice, she founded Back to Basics. Our commitment to non-toxic products is unparalleled. In shopping with us, you can rest assured that all products have been carefully formulated, tested for ingredient safety, and evaluated by our team to meet our very clean standards.Read their story