About Barone and Co.

Most greeting cards out there fall into the same trap: they’re too cheesy, too generic, or just... forgettable. As a retailer, you’ve probably seen it too — cards that feel like filler, not something people are excited to pick up. At Barone & Co., we’re here to change that. We create unapologetically fun and fresh greeting cards that connect people with the ones they love — through real, relatable, laugh-out-loud moments. Built on over 20 years of experience in the greeting card industry, this line is designed to stand out and sell through. We believe a card should feel like a paper hug — personal, thoughtful, and a little unexpected. Whether it’s celebrating a milestone or making someone laugh after a tough day, our cards go beyond surface sentiment. They’re colorful, clever, and crafted for modern connection. Everything is designed in Cary, NC, and printed sustainably so you can feel great about what you're stocking — and your customers can feel good about what they're giving. If you’re looking for a line that your customers will pick up, laugh at, and come back for — welcome. Let’s bring a little more joy to the card aisle, one paper hug at a time. xx, Vicky Barone Read their story