About JOYTOAST

JOYTOAST was born out of a craving for joy after a lifetime of frustration and exclusion. Growing up fat meant never having access to clothes that felt like me. It meant wearing adult clothes as a young child. It meant shopping at plus-size stores catering to middle-aged women in my teen years. And even now it means never being able to shop for clothing in person, even though I live in the third biggest city in the US. JOYTOAST is simply the brand the younger me needed, and the brand current me deeply deserves. Clothes full of play, joy + color I never had access to. Carrying sizes the way every brand should be: based on the reality of bodies and the sizes they actually are based on data, not the warped narrative the fashion industry subscribes to. We knew the fashion world we wanted to live in, so we created it here.Read their story