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Ashley Marshall, founder of Azuni London, draws inspiration from his global travels. Starting his career as a chef in top London kitchens, including The Dorchester and The Ivy, he learned to combine creativity and precision—a skill he later applied to jewellery design when founding Azuni in 1995. His passion for jewellery began in South America, where he studied native cultures and collaborated with indigenous artisans to create Azuni’s first beadwork collection. Back in London, he refined his craft at Sir John Cass Faculty of Art, Architecture and Design, merging tribal influences with contemporary fashion to develop the ‘Urban Tribes’ concept. Azuni’s first Paris show brought acclaim, leading to placements in prestigious stores such as Galerie Lafayette and Le Bon Marché, and collaborations with brands like Whistles, Jigsaw, and Paul Smith. The Duchess of Cambridge further elevated the brand by wearing Azuni earrings on multiple occasions. Azuni collections are known for unique yet wearable designs, crafted using hand texturing, beading, crochet, engraving, and oxidizing by artisans worldwide. Each piece carries a story, creating a meaningful connection for the wearer.
Ashley Marshall, founder of Azuni London, draws inspiration from his global travels. Starting his career as a chef in top London kitchens, including The Dorchester and The Ivy, he learned to combine creativity and precision—a skill he later applied to jewellery design when founding Azuni in 1995. His passion for jewellery began in South America, where he studied native cultures and collaborated with indigenous artisans to create Azuni’s first beadwork collection. Back in London, he refined his craft at Sir John Cass Faculty of Art, Architecture and Design, merging tribal influences with contemporary fashion to develop the ‘Urban Tribes’ concept. Azuni’s first Paris show brought acclaim, leading to placements in prestigious stores such as Galerie Lafayette and Le Bon Marché, and collaborations with brands like Whistles, Jigsaw, and Paul Smith. The Duchess of Cambridge further elevated the brand by wearing Azuni earrings on multiple occasions. Azuni collections are known for unique yet wearable designs, crafted using hand texturing, beading, crochet, engraving, and oxidizing by artisans worldwide. Each piece carries a story, creating a meaningful connection for the wearer.
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Sign up to unlock wholesale pricing on AZUNI London and thousands of brands on Faire, the marketplace for retailers.
Sign up to unlock wholesale pricing on AZUNI London and thousands of brands on Faire, the marketplace for retailers.