About Yesey

The brand YESEY was created in 2009 in Italy by milliner and designer DANA JAUKER Her passion for hat-making began in the early 80’s out of the creative melting pot of theater, dance and design with former partner Dario Quintavalle. Together they created the label Rub&Dub, producing traditionally hand-crafted millinery for top international boutiques. Alongside their own line, their unique headpieces graced the runway shows of designers Romeo Gigli, Yohji Yamamoto, Eric Tibush, as well as the collections of brands Collection Privée, Daniela Bizzi, Giorgio Brato. In 1999 they began a prestigious decade’s work with the historic Italian millinery brand Borsalino, designing and manufacturing its haute couture women's collection. Much successful activity in 2009 saw Dana ready to create her own millinery label, the palindromic YESEY, now a well known brand. After three successful decades in the trade, rather than industrialize her production, Dana has stayed true to using much-loved traditional artisan techniques. So today as yesterday her hats are entirely hand made in Italy, mostly from natural felt or straw, steam-shaped on wooden blocks and hand-sewn to requirements. Rare and precious stock fabrics from historic milliners inspire Yesey’s one-off pieces of bespoke and limited edition headware. Read their story