About TIME OF THE WEST

Time of the West was born from a deep admiration for the landscapes, artistry, and soul of the American Southwest. The wide deserts, adobe houses, and timeless tribal patterns tell stories of resilience, beauty, and freedom and we wanted to carry those stories into modern fashion. Inspired by this heritage, we create sweaters that honor the iconic Southwest style while reimagining it for today. Each piece blends bold geometric designs, earthy tones, and details drawn from the region’s artistry, transforming tradition into a wearable statement. Our sweaters are made from high-quality synthetic wool—crafted to be soft, warm, and durable, while staying true to our commitment to accessibility and comfort. They’re designed for those who love the romance of the West: the sunsets, the adobe walls, the spirit of adventure, and the endless horizon. Time of the West is more than clothing, it’s a connection to heritage, a celebration of artistry, and a reminder that timeless style always finds its way forward.