About King Rilla

King Rilla was founded by Simon Légaré, an entrepreneur driven by purpose and a relentless commitment to raise the bar in men’s skincare. It began in a basement, not as a business venture, but as a solution to a personal challenge—finding clean, trustworthy skincare when nothing on the market was good enough. Frustrated by products packed with harsh chemicals, cheap fillers, and artificial fragrances, Simon took matters into his own hands. What started as a simple remedy quickly evolved into a passion—and from that passion, King Rilla was born: a bold, uncompromising men’s care brand rooted in clean ingredients and real results. Based in Miami, Simon continues to lead the charge—crafting high-performance skincare that’s as powerful as it is pure. Because when integrity drives the mission, quality is never optional. King Rilla: Self-care fit for a king—built with purpose, crafted with heart.Read their story