About Fifty Fifty Gear

At Fifty Fifty, we believe that parents, especially dads, deserve better gear. We set out to remove the trade-off between buying gear that you love to use everyday vs. buying gear built for the job of parenting. We have started by redefining the diaper bag, designing for the needs of the parent first, with features that are ready to handle the messiness and snack volume of life with small children, and built to keep up as your kids and family grow. Our two backpacks combine the technical performance and durability of outdoor gear with extensive parent-focused features and highly-functional pocketing, all packaged in a sleek, minimalist design and built to last for decades after diapers, guaranteed. Read their story