About Gist

Gist believes good starts from within. A prebiotic herbal seltzer crafted with beautifully blended botanicals and gut-healthy prebiotics, Gist uses simple, whole ingredients to create complex flavors without sweeteners, extracts, or preservatives. Designed to be enjoyed daily, Gist is an herbal adventure that supports your microbiome and keeps your body humming along every step of the way, giving you energy for what matters. Gist is women-founded and Midwest made. Our founder, Lizzy, was inspired to create these drinks as a new mother. She was looking for an afternoon beverage that would give her something beyond hydration, but that wasn't loaded with sugar or faux sweeteners that mess with digestion. There was literally no other option but to start brewing herbs and plant fiber in her farm kitchen! Enter VyVy, a beverage whiz who runs tea shops with her husband. Lizzy and VyVy spent a week in the kitchen of one of those shops in Summer 2020, testing herbal blends and formulations. And Gist was born: the unsweetened, prebiotic, whole body beverage. Gist is for you if: + You are looking for an afternoon refreshment that provides benefits beyond hydration, but that isn't saturated with ingredients you don't care for. + You need energy for the long run - no jolts and crashes over here, but rather sustained energy that keeps you humming along. + You know that feeling good feels good and you are looking for all the ways to make it so.Read their story