About The Serious Toy Company

At The Serious Toy Company, we craft heirloom-quality wooden toys with a wild side. We like our toys to have teeth, claws and spikes. Our unique products are designed to be as captivating on the shelf as they are in a child’s hands, merging aesthetic beauty with hands-on play. In a tech saturated world, we seek to offer an alternative route where both kids and adults get the chance to be imaginative, creating their own worlds of magic, mischief, story and make believe. We believe in the power of small, brick-and-mortar shops, where customers can experience our hand made craftsmanship in person. That’s why we manufacture in America and sell exclusively through independent retailers—no Amazon, no big box stores.Read their story