About IMPREVU

A Belgian brand on a human scale, Imprevu combines ethics and aesthetics: production made in Italy and Portugal, recycled yarns integrated into the mesh lines, fabrics made with water savings. The very concept of the label — limited-edition capsule collections distilled throughout the seasons — responds to the concern of the time to limit overproduction and waste, while guaranteeing models that are almost unique depending on the point of sale, to compose a look that you won't see on anyone else. Justine God pays great attention to the quality of the natural fibers she selects, works with viscose mixed with silk and quality cotton, and has set herself the objective of offering accessible selling prices. Imprevu is a small family business, ethical, respectful of its employees. Imprevu creates some of its exclusive prints, and develops the ecological dimension of its collections, especially with up-cycled fabrics. The knitwear is made in Italy, in family factories, attentive to innovations in the quality of threads and patterns. This young and dynamic House places its identity in energetic, uninhibited and experimental mixes of prints and colors, to renew itself every season, while remaining stable and timeless.Read their story