About Efori

Efori was born out of a deeply personal journey, a moment in time when life felt overwhelming, and self-care seemed like an impossible luxury. As a nurse with over 15 years of experience, I poured so much of myself into others that I forgot how to pour into me. I found myself overworked, overwhelmed, and disconnected from the woman I wanted to be. In the midst of this, I discovered the power of scent. Fragrance became more than just a luxury; it became a tool for grounding myself, for reconnecting to my emotions, and for reclaiming moments of peace. That’s when I realized I wanted to create something that could help other women do the same. Efori is more than perfume, it’s a wellness tool and a bridge back to yourself. Our transformative eau de parfum fragrances are designed to be wearable affirmations, inspiring women to prioritize self-care, embrace their journey, and step into the highest version of themselves. As a small, Black woman-owned perfume house, Efori is rooted in empowering women to feel seen, supported, and celebrated. Our fragrances are crafted with intention and love, blending luxurious notes with meaningful affirmations to create a sensory experience that’s as practical as it is transformative. At Efori, we believe that self-care isn’t selfish, it’s essential. Every spray is a reminder that you matter, your peace matters, and your journey is worth celebrating. Read their story