About dear, etc.

dear, etc. cards for when “idk what to say” still needs saying. Welcome to dear, etc., a modern paper goods shop for all the things you meant to say, almost said, or couldn't quite put into words. We make cards for complicated people and complicated feelings. The kind you can’t find in a grocery store aisle. Sometimes clever. Sometimes tender. Always a little more honest than expected. Founded by Wren (hi!) and based in the San Francisco Bay Area, dear, etc. grew out of a long love of typography, storytelling, and small, meaningful gestures. Everything is designed with care, printed in small batches, and shipped with a wink. So whether you’re cheering someone on, checking in, or awkwardly apologizing, we’ve got a card for that.Read their story