About Protero

Protero is a European boutique protein brand founded in 2014 with a simple but uncompromising belief: protein should be treated like food, not like a technical supplement. While much of the protein market focuses on flavors, sweeteners, and processing aids, Protero takes a deliberately different path. We work with high-quality dairy from grass-fed pasture farms, sourced from Ireland and New Zealand, and focus on minimal, functional ingredient lists that our customers would keep in their kitchen, too. Our range spans from highly soluble, everyday proteins to intentionally additive-free products designed for cooking, baking, and blending with real food. This allows retailers to serve both customers who value convenience and those who actively seek ultra-clean, food-first options — without overlapping with mass-market protein brands. Protero’s philosophy of radical ingredient honesty and transparency has built a loyal customer base over more than a decade and earned recognition beyond the fitness space. Today, Protero products are chosen by customers who read labels, question processing, and value authenticity over trends. For retailers, Protero offers a clearly differentiated protein range that fits seamlessly into curated assortments focused on quality, functionality, and trust. Our products speak to modern consumers who care as much about what is inside as they do about performance — making Protero a strong long-term partner for thoughtful wholesale distribution.Read their story