About Ida

Established in Melbourne, Australia in 2021, Ida is the lovechild of Joy, Sameiko and Jessica, a trio connected through family and deep friendship. For far too long, they also shared a desire to find the perfect stylish, reliable, forever-use shopping bag. After years of unsuccessful searches for a stylish, convenient solution, and with a passion for contributing to a more sustainable future, they decided to create their own. Read their story