Snide London is the hippest new entrant to the ever-increasing UK streetwear and skaterwear market. We are not fake. We don’t make fakes. We make well-crafted garments with a twist. Snide’s customers stand out from the crowd. They are members of a select gang that mixes freely in the real world but are able to cock a snook at the mainstream and who recognise each other as just that bit different. Our ethical credentials are second to none. Snide London actively promotes sustainability and an environmentally enlightened approach. It started with the purchase of a £500 fake Breitling watch in China. The watch was intended to amuse rather than fool but, at the same time, was still a high-quality timepiece. One day that watch told its wearer it was the 41st of January. That started a conversation and an idea was born. Even the most premium copied items from the Far East can feature unintentional mistakes because of different cultures and language. All our designs feature a small, and often very subtle mistake that will only be noticed by an intelligent observer. Snide’s customers care about how they look and what others think of them but are keen to show that world they don’t take themselves too seriously. They are sophisticated but with a keen sense of humour. With a nod to our London heritage, a number of our designs feature a darker, twisted sensibility as a fake in London is known as a Jekyll. Jekyll and Hyde = Snide in cockney rhyming slang
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Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
60-day payment terms
Free returns on all opening orders
Unique products curated for your store
Snide London is the hippest new entrant to the ever-increasing UK streetwear and skaterwear market. We are not fake. We don’t make fakes. We make well-crafted garments with a twist. Snide’s customers stand out from the crowd. They are members of a select gang that mixes freely in the real world but are able to cock a snook at the mainstream and who recognise each other as just that bit different. Our ethical credentials are second to none. Snide London actively promotes sustainability and an environmentally enlightened approach. It started with the purchase of a £500 fake Breitling watch in China. The watch was intended to amuse rather than fool but, at the same time, was still a high-quality timepiece. One day that watch told its wearer it was the 41st of January. That started a conversation and an idea was born. Even the most premium copied items from the Far East can feature unintentional mistakes because of different cultures and language. All our designs feature a small, and often very subtle mistake that will only be noticed by an intelligent observer. Snide’s customers care about how they look and what others think of them but are keen to show that world they don’t take themselves too seriously. They are sophisticated but with a keen sense of humour. With a nod to our London heritage, a number of our designs feature a darker, twisted sensibility as a fake in London is known as a Jekyll. Jekyll and Hyde = Snide in cockney rhyming slang
