About Less is More

Perfection is achieved, not when there is nothing more to add, but when there is nothing more to take away. Antoine de Saint-Exupéry. Our philosophy is what clearly indicates our name: less is more. Faced with the multitude of stimuli through hundreds of channels, faced with an endless amount of information, overloaded packages... a lot of noise; we realized that perhaps the disruptive thing was to dispense with everything that is not essential, to keep what is essential. We came up with the idea of showing only the products, of the highest quality, as they are. What do we want labels covering a product for, if we can put the information on the cover? Isn't it better, if you're proud of the contents of your jar, to show it to everyone? Thus, we began to go around our project. We started with our olives, WE ARE VERY FANS OF OLIVES! Both for its flavor and its properties..., but with the mission of expanding the range to other healthy products, little or not at all processed. Then... TIM, our little bird, arrived. We didn't intend to put anything on the front (remember that our focus was on showing the product), but we wanted to be minimally represented with a logo. TIM will live with the products without diminishing their prominence. TIM is a very simple name and is phonetically identified with TEAM /ti¬ m/ — TEAM. TIM is a simple bird, he doesn't go around with nonsense or superfluous things, he's SIMPLE and SIMPLE, extraordinarily SIMPLE! Read their story