About AWAREties

AWAREties was born from a simple idea I carried with me for more than sixteen years… the belief that small, everyday things can spark meaningful change. After two decades in retail, I’ve watched customers reach for products that feel good and do good, and I wanted to create something that could live right at that intersection. Each AWAREtie is made from a durable woven nylon blend and finished with a single, bold stripe that represents one of our Core Causes. These little stripes start conversations, connect strangers, and help shoppers wear their values in the simplest way. Designed in the USA and crafted for real life, AWAREties don’t snag, pull, or crease hair, and they’re just as comfortable on your wrist as they are in a ponytail. They’re practical, giftable, and easy to add to any assortment. Every pack gives back ten percent to mission-driven partners doing measurable, on-the-ground work. As a longtime boutique owner myself, I created AWAREties with retailers in mind. Strong margins. High sell-through. Easy merchandising. Emotional storytelling. These tiny accessories carry a big purpose, and they meet your customers right where they are. AWAREties is launching soon and already building a community of shops who believe that thoughtful products can make a difference. I’m so glad you’re here. Read their story