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In November 2018, Martin met a factory in the 11th arrondissement of Paris. This family business, run by a brother and sister who has had know-how for over a hundred years, manufactures leather harnesses, tool boxes and nail pockets. Everything is done by hand or using machines as old as the company. Authentic, local and sustainable. It makes sense and it fits her values. Alarmed by the development and impacts of fast-fashion, Martin gives himself a challenge: to highlight French know-how while regaining measure in consumption. The objective is simple: to transmit know-how, a history, a passion for craftsmanship in each of the pieces. All this while valuing jobs, crafts, beautiful products, beautiful material by taking care of those around us, and what surrounds us.
In November 2018, Martin met a factory in the 11th arrondissement of Paris. This family business, run by a brother and sister who has had know-how for over a hundred years, manufactures leather harnesses, tool boxes and nail pockets. Everything is done by hand or using machines as old as the company. Authentic, local and sustainable. It makes sense and it fits her values. Alarmed by the development and impacts of fast-fashion, Martin gives himself a challenge: to highlight French know-how while regaining measure in consumption. The objective is simple: to transmit know-how, a history, a passion for craftsmanship in each of the pieces. All this while valuing jobs, crafts, beautiful products, beautiful material by taking care of those around us, and what surrounds us.