About ARU

About ARU

About ARU

About ARU

About ARU

ARU, the 100% Made in Italy eyewear brand founded and directed by Daniela Verazzo, architect and designer, who, thanks to her passion for aesthetics and functionality, research and design, wanted to propose new perspectives for an audience that knows how to identify the quality and comfort of what they are wearing and who are looking for a product that allows them to express themselves, communicating it through glasses. ARU develops its products entirely in Italy, from the project to every single detail of the production. Creative design, functional study of the structure and fit, the search for materials for quality and innovation, craftsmanship supported by modern processing techniques, throughout the production. The materials chosen are the most valuable, such as cellulose acetates with reduced solvent content and carefully selected nickel-free electroplating metals. Cuts, cuts, milling, lasering, profiles and glazing, processes that require great care, passion, experience and technique. Aru also produces eyewear accessories, such as the “ARU de Poche” clutches, which can also be used as a eyeglass holder and the Torque, characteristic jewelry pendants and eyeglass holders with an elegant design and functional, sportier and more sustainable in PLA, polymer obtained from the grinding of corn and natural waxing cord, more fashionable with rhodium-plated aluminum chain in 18 k gold and galalite pendant, obtained From casein Read their story